Crafting Inspirational Messages

Crafting Inspirational Messages

Whether or not you are an experienced speaker, this workshop will make you radically reconsider why and how we make presentations. This program is aimed at managers from all areas of the organisation who aspire to become more effective and assertive communicators with their teams, customers and other key stakeholders.

Explain | Present | Persuade | Inspire

  • Do you put a lot of effort into preparing your presentations but feel like your audience is not engaged?
  • Do you find it difficult to explain what you do in a concise and compelling way?
  • Are PowerPoint decks being widely shared within your organisation, but as slides for presenting they are too complex, and as reports to read they are too simplistic?
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Using a range of tools and techniques from multiple disciplines (rhetoric, psychology and UX design), you will enhance your capacity to inform, persuade and inspire others. Learn a step-by-step approach to help you clarify and structure your ideas, sharpen your message and interact confidently with your audience in a variety of situations - to C-suite, clients, teams, online and face-to-face. This is much more than about designing a pretty PowerPoint deck! - this is about learning how to craft and communicate your ideas confidently and clearly, thus moving your audience to action.

The impact on your organisation

01

Less time is wasted watching and delivering presentations that lack focus and have no actionable outcomes.

02

PowerPoint decks are no longer misused as a means of communication in your organisation.

03

Your work, values, and strategy are clearly explained and achieve the desired outcomes.

04

Leaders look and sound confident as they make presentations in a variety of contexts, both online and face-to-face.

How will participants learn?

Engaging and interactive plenary sessions with an expert.
Exercises and discussion in small groups guided by a professional facilitator.
Working alone to prepare a real presentation they need to deliver in the near future.
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All participants will benefit from lifetime access to the complete self-taught course containing videos and readings for further learning. This online course is constantly updated with new materials and contains much more than can be covered in the live version.

Learner Objectives

Know your purpose for presenting - to outline a problem/ need facing the audience and argue for a solution.
Practice how to open and close a speech, and how to deal with questions and interruptions from the audience.
Differentiate the three documents that the speaker needs to prepare – slides, handout and speaker notes.
Understand how to use proven rhetorical devices to keep the audience’s attention.
Know the ideal structure for a talk and how to choose what content to put in (and leave out!)
Rediscover the joy and excitement in preparation and consequently reduce (but not eliminate!) the nerves of standing up in front of an audience.
I had the pleasure of working with Brian when I had to prepare an important presentation. I am an experienced speaker and have delivered dozens of presentations for large audiences. Still, Brian helped me tremendously: my presentation would not have been a success without his help…I have been able to put to practice Brian's teachings in subsequent presentations with great results. I feel that I am a much better presenter thanks to Brian's input….In sum, I give Brian my highest recommendation.
Nuria Oliver 
ESRI 2020 Data Scientist of the Year
Brian does an excellent work to support people and managers to effectively communicate their ideas, not only his expertise but his capacity to make you learn and his creativity on adapting himself to each student in a personalized way increases the learning experience of those participating. In my case, recently I could prove how much more effective can be communication to engage your public putting in practice what I learnt, and Brian’s recommendations.
Silvia Moriana 
Administrative Coordinator- Technical Advisor, European Civil Protection & Humanitarian Aid Operations (ECHO)
Although I have been giving talks and presentations for many years, almost all the information in Brian's workshop was new to me. It was a very illuminating experience, it helped me understand what I can do in order to make my presentations more effective and interesting for my audience…..I highly recommend Brian to any professional whose work involves giving talks and presentations. Even experienced presenters will learn a lot from it. I am extremely grateful to Brian for enlightening me on this topic.
Alexandros Karatzoglou 
Research Scientist at Google Deepmind
I had the pleasure of working with Brian when I had to prepare an important presentation. I am an experienced speaker and have delivered dozens of presentations for large audiences. Still, Brian helped me tremendously: my presentation would not have been a success without his help…I have been able to put to practice Brian's teachings in subsequent presentations with great results. I feel that I am a much better presenter thanks to Brian's input…. In sum, I give Brian my highest recommendation.
Nuria Oliver  
ESRI 2020 Data Scientist of the Year
Brian does excellent work to support people and managers to effectively communicate their ideas, not only his expertise but his capacity to make you learn and his creativity on adapting himself to each student in a personalized way increases the learning experience of those participating. In my case, recently I could prove how much more effective can be communication to engage your public putting in practice what I learnt, and Brian’s recommendations.
Silvia Moriano  
Administrative Coordinator- Technical Advisor, European Civil Protection & Humanitarian Aid Operations (ECHO)
Although I have been giving talks and presentations for many years, almost all the information in Brian's workshop was new to me. It was a very illuminating experience, it helped me understand what I can do in order to make my presentations more effective and interesting for my audience… I highly recommend Brian to any professional whose work involves giving talks and presentations. Even experienced presenters will learn a lot from it. I am extremely grateful to Brian for enlightening me on this topic.
Alexandros Karatzoglou 
Research Scientist at Google Deepmind

Tools and Methodologies

Audience Analysis Template

The CORE of all great Presentations

Interactive presentations template

Rhetorical devices

A peek inside the course

In traditional workshops, even the great ones, participants have forgotten much of what they learned within a few weeks. That’s why we’ve created a stand-alone online version of the workshop that they can access forever post-course. Here is an excerpt from the online version of Crafting Inspirational Messages.
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Track Record

    • Delivered multiple times a year on the number-one MBA and Executive MBA in the world (according to The Economist and FT) at IESE Business School.
    • This is a regular face-to-face and online course for high-level executives and directors at renowned corporate universities such as CapGemini and Telefonica, and for leadership teams at the headquarters of Médecins Sans Frontières in Paris, Barcelona and Brussels.
    • Delivered in more than nine countries across four continents in English, Spanish and Portuguese.
    • More than 8000 participants since 2010.
    • Bespoke editions available with an emphasis on scientific, sales or tech presentations

Related Courses

Our clients usually ask us to combine this workshop with:

Executive Presence

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Strategic Storytelling

This course has been designed to help you bring your stories to the next level. You will learn and practice a proven methodology to tell your stories confidently, clearly and with an emotional impact.
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