Strategic Storytelling

This course has been designed to help you bring your stories to the next level. You will learn and practice a proven methodology to tell your stories confidently, clearly and with an emotional impact. You will experience how telling stories helps you make sense of life experiences and learnings

Online Course


Small group sessions with a facilitator from Performing Ideas


2 Hours of Video Classes & 5 hours of practice with a facilitator

Who is this for?
Managers who aspire to become more effective and assertive communicators.

Is this course for you?

The question

When you speak in public, do you feel that your message comes across as dry and boring?
Do you find that much of storytelling in business is boring, predictable and self-aggrandising?

The promise

We all know a great story when we hear one and that storytelling is an essential leadership skill. However, the stories we hear people tell at work (and tell ourselves!) are usually boring, self-aggrandising and disconnected from business concerns and strategy. Therefore, we need a simple, adaptable and practical method to help us tell stories that engage our audience and can be combined with data, plans and strategy.

Course reviews

You reprogrammed my thinking, my presentations will be more successful.
Senior Executive
Brian's sessions were really great. I appreciate his enthusiasm and the way he works with people. Brian, thank you for the best session I ever had in my life.
Senior Executive
I liked it a lot. It is very well structured and straight to the point, with useful assets and templates to leverage for practical applications.
Senior Executive
I am an experienced speaker and have delivered dozens of presentations for large audiences. Still, Brian helped me tremendously: my presentation would not have been a success without his help.
Nuria Oliver
ESRI 2020 Data Scientist of the Year

Brian McCarthy

Expert designer, teacher and facilitator in the areas of Leadership, Innovation and Communication
Brian McCarthy helps people get their greatest work into the world. He helps individuals, teams and organisations turn their big ideas into reality.

From an early age we are taught to study, analyse and discuss the ideas of others. But what about our own big ideas? How can we learn to better concentrate on our own ideas, structure them more clearly, collaborate with others, and then present them persuasively to the world? These are concrete skills we can learn and improve throughout our lives. My work focuses on how to better form and perform ideas using best practices from the fields of philosophy, rhetoric and performance.

Track Record

  • Delivered multiple times a year on the number-one MBA and Executive MBA in the world (according to The Economist and FT) at IESE Business School
  • More than 8000 participants since 2010. 
  • Taught face-to-face and online to high-level executives and directors at renowned corporate universities such as CapGemini and Telefonica
  • Delivered in more than nine countries across four continents.